Nigerian music sensation, Divine Ikubor, popularly known as Rema, has raised a cautionary flag directed squarely at record labels who seem keen on replicating his unique style and molding their artists in his image.
Expressing his concerns, the young artist hinted at a growing trend where certain record labels are attempting to mirror his music style and overall branding through their own artists.
Rema’s unease with this phenomenon was evident as he urged these labels to veer away from imitation and embrace originality.
Taking to his preferred platform, Rema conveyed his message succinctly, stating, “Labels get creative, stop trying to clone me.”
This direct plea underscores his desire for a more diverse and innovative music landscape, one where artists are celebrated for their individuality rather than imitating established stars.
Further underscoring his point, Rema highlighted his own contribution to the music industry, particularly with his groundbreaking Afrobeat EPs.
He asserted that since 2019, his work has served as a blueprint for many new artists, inadvertently creating a template from which others have drawn inspiration.
With a hint of playful confidence, he quipped, “Every new Artist since 2019 ate from the same template. Uh oh.”
Rema’s admonition comes at a time when the music industry is grappling with questions of originality and authenticity.
As artists strive to carve out their own niches in an increasingly crowded space, the temptation for record labels to capitalize on proven formulas becomes ever-present.
However, Rema’s stance serves as a reminder that true innovation can only thrive in an environment that encourages experimentation and diversity.
In essence, his plea is not just a call to action for record labels, but a rallying cry for artists and fans alike to celebrate the richness of musical diversity.
By embracing individuality and resisting the urge to clone established success stories, the industry can foster a culture where creativity flourishes and new voices are given the opportunity to shine.
Rema’s message is clear: let authenticity reign supreme, and let each artist’s unique voice be heard loud and clear.
