Whitemoney, the charismatic winner of Big Brother Naija Season 6, who has seamlessly transitioned into the realm of music, recently opened up about the financial realities of his musical pursuits, asserting that music has yet to become a lucrative source of income for him.
In an exclusive interview with BBC Igbo, the reality star-turned-musician shed light on the challenges he faces in the music industry, particularly in terms of music streaming.
Despite his undeniable popularity, Whitemoney revealed that the realm of music streaming has not translated into substantial financial gains for him.
In a candid reflection on his music career, he acknowledged that his voice might not be conventionally considered ‘fine,’ but he remains committed to delivering meaningful content that resonates with his audience rather than conforming to established industry standards.
“The truth is singing has not started paying me because I don’t get money from streaming, but I get money from performances.
I don’t have the best voice but I have a message and melody,” Whitemoney explained, laying bare the financial challenges that emerging artists often grapple with in the era of digital streaming.
Addressing criticism directed at him, including from those appointed to assess his musical endeavors, Whitemoney displayed resilience, asserting that his artistic expression is driven by a desire to convey a message rather than seeking validation for conforming to predefined notions of musical excellence.
“People criticize me, even those paid to criticize me. What you need to know is that I don’t sing to make you feel fine because you don’t feed or fund my musical career,” he added, underscoring the personal and authentic nature of his musical journey.
Whitemoney’s transparency regarding the financial dynamics of his music career sheds light on the broader challenges faced by artists navigating an industry undergoing profound shifts in the digital age.
As he continues to captivate audiences with his unique blend of message and melody, his journey serves as a testament to the evolving landscape of fame and fortune in the contemporary music scene.
